Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta? The post An updated look at Alpha-Beta in a world of close variants appeared first on Search Engine Watch.
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities. The post Pinterest on visual search: key takeaways appeared first on Search Engine Watch.
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent. The post Voice search and local SEO: How to get started? appeared first on Search Engine Watch.
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one. The post How to optimize your Instagram account for search engines appeared first on Search Engine Watch.
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to […]
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best? The post Amazon emerges as search advertising powerhouse appeared first on Sear […]
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible. The post Organic reputation management & brand protection appeared first on Search Engine Watch.
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies' online reputation. The post What startups need to know about SEO and domain names appeared first on Search Engine Watch.
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's efforts to create a contract for the web. The post Google and Facebook back Berners-Lee’s Case #ForTheWeb appeared first on Search Engine Watch.
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. The post Branded search vs direct search: How to optimize for brand-driven queries appeared first on Search Engine Watch.