The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. Here's what it is, examples, how to's, and tips for success. The post Robots.txt best practice guide + examples appeared first on Search Engine Watch.
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions. The post How to increase conversions: Ideas, tools, examples appeared first on Search Engine Watch.
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”. The post Eight tools you need for backlink generation appeared first on Search Engine Watch.
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there. The post How I got 80% open rate in my email outreach campaign appeared first on Search Engine Watch.
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc. The post Why bother with user experience: UX tips for SEO experts and business owners appeared first on Search Engine Watch.
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats. The post Five proven content formats to maximize link acquisition with digital PR appeared first on Search Engine Watch.
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences. The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engine Watch.
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations. The post How to find a PPC management solution for your business appeared first on Search Engine Watch.
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared first on Search Engine Watch.
Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here's how you can use it for 404 and site migration redirects. The post Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects appeared first on Search Engine Watch.