Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? Social listening is the key.
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.