Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and - hopefully - turning a profit with your blog.
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referre […]
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate in the SERPs.
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor just about any action on your site that doesn’t trigger a new page to load, giving invaluable data for improving your site.
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making without realizing it.
If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process. Here are seven courses that can help you get the hang of it, and take charge of your data.
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which local link building tactics worked for them. Here's what they found.
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that can help you gain that vital competitive advantage.
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?